Deliverables

Mobile App UI Design for On‑Demand Local Services

Year

2024

Industry

Gig Economy · On-Demand Local Services · Tech · Mobile App Design

Scope of Work

UI/UX DESIGN

WEBSITE DESIGN

PRODUCT DESIGN

DESIGN SYSTEM

Tech Stack

FIGMA & ADOBE PHOTOSHOP

SOMAKRO

Somakro — a mobile-first platform enabling quick, secure, and accessible connections between users and trusted local service providers.

Coming soon... 🚶🏽‍♂️

The Challenge

The Challenge

We conducted user research to understand the needs of insurance companies, valuation firms, and policyholders. This informed the creation of intuitive user flows and interfaces tailored to each user group.

A clear, intuitive user flow from service search to booking

Trust-building features (profiles, ratings)

Highly accessible UI for a diverse user base

Lightweight interaction design to boost performance

Our Approach

Conducted competitive benchmarking (e.g. TaskRabbit) to evaluate best practices.

Developed user personas and journey maps focusing on clients and task-masters.

Created wireframes for key screens: onboarding, service browsing, task bidding, booking confirmation, and ratings.

Built a high-fidelity mobile prototype in Figma, including responsive layouts and streamlined navigation.

Brand & Messaging Refresh

Crafted concise, benefit‑driven headlines (e.g. “Trade Instantly. Trade Securely. Trade 24/7.”)

Streamlined navigation and microscopy for clarity at every step.

Brand & Messaging Refresh

Crafted concise, benefit‑driven headlines (e.g. “Trade Instantly. Trade Securely. Trade 24/7.”)

Streamlined navigation and microscopy for clarity at every step.

OUTCOME

A streamlined, user-centered mobile prototype, ensuring clarity and ease in matching requests to providers.

Trust-first UX, showcasing reviews, bid transparency, and secure in-app communication.

Performance-aware interactions, forming a smooth, app-like feel on both low- and high-end devices.

UI that is both visually engaging and accessible, ready for further usability testing and development.

All submissions now meet new image standards (past 3 days, original format)

Impact & Next Steps

Design primed for prototype testing with real users to measure task-completion efficiency and trust perception.

Design primed for prototype testing with real users to measure task-completion efficiency and trust perception.

Lays the groundwork for a scalable mobile platform tailored to Ghana’s large semi- and unskilled workforce (approx. 700K potential users).

Lays the groundwork for a scalable mobile platform tailored to Ghana’s large semi- and unskilled workforce (approx. 700K potential users).

Aligns with Somakro’s mission: fast, secure, accessible services that empower local communities.

Aligns with Somakro’s mission: fast, secure, accessible services that empower local communities.

NEXT PROJECT

RIDESHARE

A secure, easy-to-use platform that connects insurance companies with vehicle owners for fast, short-term rentals during repairs

Deliverables

UI/UX DESIGNS | RESPONSIVE DESIGN | UI COMPONENTS | PROTOTYPE| DESIGN HANDOFF

03

Live Site

COMING SOON…

Industry

INSURTECH

Published

2025

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